Every year in Autumn we launch upwards of 1,000 NEW PRODUCTS with showroom shows, Rep visits and Tradeshow fanfayre from July until September. In 2020 COVID-19 has changed everything.
With overwhelming changes in our supply base and our customer base, we have re-focussed OUR LAUNCH FOR AUTUMN 2020 ON THE FOLLOWING KEY ATTRIBUTES:
- LESS IS MORE- SMALLER VOLUME OF NEW ITEMS AND INSTEAD A FOCUS ON THE 20%-THE CATEGORIES, PRODUCTS AND BRANDS WHERE THE CONSUMER DEMAND IS THE SAME OR GREATER THAN BEFORE COVID-19 EXISTED
- INCORPORATE IMPORTANT NEW PRODUCT TRENDS THAT CAPTURE THE ZEITGEIST AND THAT HAVE EMERGED FROM LOCKDOWN SUCH AS PERSONAL HYGIENE, GAMING, FAMILY AND KEYWORKER ACKNOWLEDGEMENT
- FOCUS ON RESPONSIBILITY- IN THE FACE OF GLOBAL RECESSION, A MENTAL HEALTH CRISIS, MONTHS OF NEGATIVE AND EVEN FAKE NEWS, VIRAL MOVEMENTS SUCH AS SUSTAINABILITY, BLACK LIVES MATTER AND THE ABOLITION OF MODERN DAY SLAVERY, IT IS OUR DUTY TO BRING UPLIFTING, POSITIVE, VALUE DRIVEN, PRODUCTS THAT SUPPORT KEY CAUSES AND CELEBRATE KEY PEOPLE & LIFE
With this in mind we have 14 key launches this Autumn covering over 300 products with an additional 400 new items launching across the remainder of our 23 brands. This is in addition to over 700 in stock Christmas decs and 1,500 new products launched at The Spring Fair 2020 that are NOW IN STOCK!
A range of affordable pick up gifts with uplifting, colourful imagery and sweet sentiments perfect for friends & family. And 7% of your CHEERFULL order will go to NHS Charities Together.
Brightside gifts have been best-selling staples in gift & card shops for years. The Man Tin is an icon of shop windows. WIDDOP is delighted to welcome it to our portfolio.
Fun, colourful and practical housewares for children. The Martin Gulliver collection is a range breakfast sets featuring the signature characters and illustrations.
The Tinkerbell collection brings Peter Pan's sparkling companion to a collection of gifts and home accessories perfect for Disney fans of any age.
4 stunning new fragrances, in beautiful, flocked gift box packaging.
Serenity by SOPHIA® is an indulgent collection of self-care gifts designed to help press pause on the stresses of everyday life.