WIDDOP & Co. has almost 140 years of history of innovation and excellence in home and giftware that has solidified our status as the UK’s leading wholesale gift supplier.

William Widdop established the company in 1883 as a manufacturer and retailer of fine clocks and jewellery, from a small shop based in Brighouse, Yorkshire. Today, WIDDOP & Co. is still run by the 5th generation of the family and we treasure his heritage in all that we do.

With a focus on our legacy for future generations, we continue to set a precedent in our trade today with a mission to bring joy through not just through the products we make, but the service and exemplary standards that are at the heart of all we do.

Our portfolio of 24 registered brands contains some of the greatest global names in each sector from photo frames to Christmas decorations. We have over 8,000 gifts and home accessories available to retailers from large national chains and department stores to independent gift shops, card shops, home stores, wholesalers, online retailers and international stores. With our own, UK and Asian design teams and over 80 years cumulative sourcing experience we are able to innovate quickly and exclusively from a supply base of over 300 factories and we are also able to create high quality, bespoke and white label product to the brief of the biggest retailers in the UK and beyond.

In the rapidly changing, multi-channel retail environment, buying an assortment of off the shelf products no longer fits the consumer needs. WIDDOP offers a unique proposition in the trade with our strong brand identities, powerful service and design capability we are able to offer complete, cross category stories and POS solutions for all of our brands and ranges.

Our experienced sales force delivers a focussed service for all 3 of our customer groups. 10 field based territory managers in the UK & Ireland look after our 3,500 independent shops. Our team of 5 national account managers delivers bespoke service and product, ranging from drop shipping and luxury branded goods to value gifts and accessories for famous online and bricks and mortar brands. And finally, our specialist export team offers tailored service for retailers and distributors in over 60 countries around the world from UK stock or on an FOB basis from our factories.

If you are beginning your home or gift retail journey or looking to add tried, tested and proven products to your retail portfolio, WIDDOP and Co. is the home and gift supplier for you with no minimum order value or quantity and an unrivalled selection of brands and ranges to meet every need.


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The Look On The Brightside AW20 Product Launch

Over 3 months of amazing interactive events and content to welcome 700 brand new products to the WIDDOP and Co. portfolio. The Look on the Brightside ...

Upcoming tradeshows & events


Look On The Brightside - The AW20 Product Launch Webinar - Register Now

Join us for our AW20 launch webinar on Thursday 27th August to set the scene and introduce our 14 new ranges and over 700 products. We'll explore our innovative post COVID lock down trends and the methodology behind them.

The Socially Distant Showroom Show

Register to visit our showrooms between September 1st & 30th for your chance to be amongst the first to see our 700 new products in the flesh. Experie ...


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