Free Shipping

On orders over £199 UK mainland & £300 for Ireland

Award-Winning Service

19 Consecutive years of award-winning products and service standards

No Minimum Order

After opening order of £500

We think it's time to get growing, are you ready to join us? Through our unique design-focused approach to the gift and homeware industry, Widdop & Co's mission is one of both care and innovation. We are passionate about providing excellent service to our customers, and home to continue providing this bespoke excellence as we continue to innovate year on year.


10 Field Based Territory Managers

Spread across the UK & Ireland to look after our 3,500+ independent retailers

5 National Account Managers

Delivering bespoke service and product, ranging from drop shipping and luxury branded goods to value gifts and accessories for famous online/bricks & mortar brands

Specialist Export Team

Offering award-winning service to retailers and distributors in 75+ countries worldwide


WIDDOP & Co. has almost 140 years of history of innovation and excellence in home and giftware, solidifying our status as the UK’s leading wholesale gift supplier.

William Widdop established the company in 1883 as a manufacturer and retailer of fine clocks and jewellery, from a small shop based in Brighouse, Yorkshire. Today, WIDDOP & Co. is still run by the 5th generation of the family and we treasure his heritage in all that we do.

With a focus on our legacy for future generations, we continue to set a precedent in our trade today with a mission to bring joy through not just through the products we make, but the service and exemplary standards that are at the heart of all we do.

Our portfolio of 25 registered brands contains some of the greatest global names in each sector from photo frames to Christmas decorations. We have over 10,000 gifts and home accessories available to retailers from large national chains and department stores to independent gift shops, card shops, home stores, wholesalers, online retailers and international stores. With our own, UK and Asian design teams and over 80 years cumulative sourcing experience we are able to innovate quickly and exclusively from a supply base of over 300 factories and we are also able to create high quality, bespoke and white label product to the brief of the biggest retailers in the UK and beyond.

In the rapidly changing, multi-channel retail environment, buying an assortment of off the shelf products no longer fits the consumer needs. WIDDOP offers a unique proposition in the trade with our strong brand identities, powerful service and design capability we are able to offer complete, cross category stories and POS solutions for all of our brands and ranges.

What's Happening

Latest News

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Widdop and Co - Winners of the 2021 Giftware Supplier of the Year Award for our Outstanding Service and Support to Choice Marketing members throughout 2021

Choice is a buying group that services upwards of 40 UK independent garden centres, and one which Widdop and Co is a member. To be considered for an a ...

Upcoming tradeshows & events

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Christmas at the Movies launch

A preview of our 2022 Christmas range, featuring a cast of licensed movie stars.
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Widdop's Spring Show 2022

Spring into the new year with fresh new products for the coming season.


Service level: Order Entry time to despatch 2 days


If you are beginning your home or gift retail journey or looking to add tried, tested and proven products to your retail portfolio, WIDDOP and Co. is the home and gift supplier

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